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isbn10code5 - The Marketing Director's Role in Business Planning and Corporate download ebook

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The Marketing Director's Role in Business Planning and Corporate download ebook

The Marketing Director's Role in Business Planning and Corporate Governance




Author: Gerald Michaluk
Type: eBook
Date Released: 2008
Format: pdf
Language: English
Page Count: 312
Isbn10 Code: 0470515805
Isbn13 Code: 9780470986653


Review "Intelligently written, accessible, and full of real-world advice, Michaluk has produced an authoritative book."  (The Marketer, February 2008) From the Inside Flap Current thinking on corporate governance, strategic planning, ethical behaviour, as well as the regulatory environment and recent changes to company law are considered with a view on how they will impact the role of the marketing director. Marketing guru, experienced company director, CEO and business angel Gerald Michaluk describes the key roles, responsibilities and liabilities associated with taking up a board level position. Systems and processes are described in detail that will help the marketing director stay on top of all the board level functions, while providing the vital marketing intelligence that is the life blood of a successful corporate strategy and hence successful company. The Marketing Director will enable marketing directors to: Manage their complex multi-facetted role in an increasingly regulated environment.Ensure corporate planning is effective regardless of the size of the organisation.Ensure strategic and tactical plans are aligned and that the results desired by the board are achieved in the various marketing functions of the organisation. Knowledge is power so be better than all the rest.

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دوشنبه 30 مرداد 1396 08:23 ق.ظ
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